I often tell my environmentalist friends that we need to create a movement that allows people to be involved without being diehard about the issue. Not everyone is a treehugger. Climate change and/or the environment is not going to be everyone's number one priority. Nor should it be - there are many issues in our world, all of which need to be tackled, and most of which are interconnected.
So I believe in an environmentalist movement that talks to tree "high fivers"...which I think describes most of us.
All that being said...I may occasionally attempt a treehugger conversion. ;)